All Entries Tagged With: "personal branding"
The Power of Personal Branding For Entrepreneurs
"People don’t join companies. People join people" are the illustrious words of Michael Dlouhy, founder of Mentoring for Free, an organization that provides entrepreneur ideas for entrepreneurs in the network marketing industry by teaching them the right way to approach their prospects. I agree whole heartedly with these words.
Network Marketing, or Multi-level Marketing, is among one of the highest trends in the work-at-home industry. Network Marketing allows entrepreneurs to earn an impressive income by building an organization of people. Through network marketing entrepreneurs not only earn income through building an organization of like-minded individuals, but they have the opportunity to promote and sell products for various companies in an effort to be compensated for royalties on the services of those products.
| No matter how impressive the compensation plan, it is all about who is giving the presentation… |
Unfortunately, many individuals who are being recruited into companies are being told to sell, sell, sell & recruit, recruit, recruit. Without any prior experience in sales or recruiting, it has become frustrating for newcomers in this industry because of a lack of training. Granted, many companies do provide their organization with a game plan of how to recruit and sale by getting everyone on the weekly conference calls and telling them to make a list of their closest friends and family, give them the sales pitch and "close the sell."
Many of the top notch gurus in the network marketing industry live by the sell, sell, sell & recruit, recruit, recruit rule. Their is such a thing as personal branding or building personal relationships with prospects. The first thing that prospects look for when joining a network marketing company is who is doing the presentation. The prospects will query upon this seemingly insignificant but very substancial question. Which leads back to the first statement in this article:
People don’t companies. People Join People
No matter how impressive the compensation plan, it is all about who is giving the presentation. The compensation plan falls a few points down the list of things that prospects are looking for when joining you. And while the numbers can be very intriguing, the compensation plan is not the ultimate concern. When you first pick up the phone and get acquainted with the prospects, they are subliminally pondering questions such as: Is this someone I like? Can I count on this person? Can I trust this person? Can this person help me to be successful?
Many times network marketing companies will tell all of the newcomers to 3 way their prospects in with the upline due to the lack of experience on the newcomer’s behalf. This is not such a good idea. It has been said that much of the deciding factor for the prospect joining you is your ability to answer their questions personally.
Avenues of Personal Branding
I make mention of MySpace quite a bit in my blogs because I see Myspace as a great way to market yourself. I personally use MySpace and I get a great response from people inquiring about what I do. Often enough, the people I have encountered on MySpace are already in a business and are trying to sell me on something or they are hungry for something and they are looking for tips and ideas on how to become an entrepreneur, which was my inspiration for starting this blog.
Many times I will just ask them personal questions, inquire about their background, or ask what it is they are looking to do in an attempt to determine what to recommend. Ultimately, MySpace is a great networking avenue to communicate with other like minded individuals and build long lasting relationships.
Online blogging is a great resource for putting out information for readers to view what you have to say, but it is also a great avenue for building relationships with your audience. By placing quality content on your site and staying consistent and publishing blogs at least 2-3 per week, you will gain an audience to your blog which will in turn gain you exposure to more prospects looking for something that you have to offer.
Personally I don’t offer my business opportunity on this blog site. I choose to focus solely on publishing quality, helpful content to entrepreneurs who are looking to take their business to another level. In fact, I can’t count the number of responses I get from people who visit my blog site expecting to get a sales pitch or be sold on something. The very response I get is "Why don’t you make mention of your MLM company at all on your blog?" People are literally surprised that I don’t mention a company, a product or a compensation plan of any sort.
I must admit, I do use some form of monetization on my blog but it is very minimum, and my blog content is not centered around those products. I do want to stress that the purpose of my blog site is not to sell individuals on a company but to provide useful information and tools for entrepreneurs.
Remember focusing on building long lasting relationships in your organization is a must. For more tips on how to succeed in your network marketing venue visit JarrodClark.SuccessIn10Steps.com and download the free e-book Success In 10 Steps by Michael Dlouhy.
To Your Success,
Jarrod Clark
