All Entries Tagged With: "search engine optimization"

Tips to Improve Your Search Engine Rankings

 

Previously I wrote a blog about search engine optimization and I mentioned the importance of optimizing your website. I provided some very key entrepreneur ideas about optimizing your site and entertained the idea of doing a google search on search engine optimization. However, at that time I didn’t want to go into many details about what you can do to better optimize your site because at the time I was intensely studying about it myself. After doing more extensive research, I decided to share with other entrepreneurs some of the tips I’ve learned from my research.

 

 

Step 1: Find the best keyword to better suit your page. Take some time to think about the general idea or topic for your page. Perhaps if your page is about weight loss, go to google and search weight loss. After researching weight loss through google, brainstorm to come up with a more specific keyword. For instance instead of weight loss, which is a general topic, try weight loss products, or weight loss suggestions. Whatever keyword you determine is best suitable for what you are marketing, is the keyword you will want to focus on. Step 2: Shoot for proper keyword density. You will want to title your page based on your keyword. If your keyword is weight loss products then you will want to title your page weight loss products. Make your page header weight loss products. You will want to bold, underline or italicize your keyword throughout the body of the page. The idea here is to place your keyword evenly throughout the page so that when the search engines go to view your page, they will pick up on your keyword and give your page a higher ranking based on this. However keep in mind, do not over place your keyword as this will hurt your page and the search engines will view this as spam. Step 3: Get other high authority websites to link to you. The best way to go about getting a high quality ranking to your page is what is called “proper offpage optimization.” Offpage optimization is what other websites are linking to your site. Search Engines view this as the most important optimization factor because it gives your site authority and credibility. The idea here is that when a search engine reads your site and it sees many other sites linking to yours, the search engine will interpret this as meaning that your site is important. The more authority sites linking to your website, the better ranking you will get. The key is to remember quality not quantity. Focus on getting websites with a PR5 ranking or more linking to your site. Also focus on sites that have the same main idea or keyword as yours. The best way to get other, “high authority” sites to link to yours is to do a google search on your chosen keyword and contact the owners of the top listed websites in that listing. Tell them that you are possibly seeking out link partners for your site and let them know that you think they will be a good fit for your visitors. Ask them if they wouldn’t mind linking to your site while you link to theirs in return. This has been a proven method to boost your rankings by as much as 900 points.

 

In my previous blog “Search Engine Optimization” I gave a reference as to where you can download the free Ebook, “SEO Made Easy” by Brad Callen. I have read and studied this book. It goes into more detail about search engine optimization and provides intuitive ideas for site owners or webmasters. To download the free Ebook “SEO Made Easy” click on the following link and it will take you to the site to download it: http://www.homebiz-direct.com/SEO-made-easy.html

To your success…

Jarrod Clark

Running Out of Your Warm market?

If you are involved in network marketing, and you are just getting started, you have probably become discouraged after targeting your warm market.

 

 However, there are some individuals who haven’t been as successful targeting their warm market. They get rebuttal after rebuttal and they have yet to be able to achieve much success in the area of your warm market. If this sounds like you and you are running out of your warm market, do not be discouraged.

 

There are many plentiful sources and ways to market your network marketing business online. One of the best ways to market your business is by focusing on your target audience. Your opportunity may have a typical product or a distinguished product, it doesn’t matter, what matters is how you market it.

 

By taping into search engine optimization, and focusing on people who are your target audience, you will acquire prospects who are calling you and not the other way around. Below you will find an intuitive outline of helpful tools of marketing online:

 

• Posting blogs online. - Blogging is a derivative of the word "web log" which essentially means logging your thoughts on the web. Blogging is effective because it’s a great way for search engines to pick up your message. Search engines will then give your blog a ranking. Based on your keywords, the search engines will place your blog in order of it’s ranking throughout the search engine’s listings. This will, in turn, draw targeted traffic to your blog based on your blog tags or keywords. Do a google search on blog resources and you will find a number of blogging resources. One resource that has been helpful for me is www.blogger.com

  
  

• WordPress Blog is also another great resource.

 

• Posting your articles online. - You can find a number of sites where you can post your articles for free. Posting articles are a great resource. Posting articles is also a great way to expand your readers and get your message out to an even greater audience. If you have a website and you want to draw traffic to it, posting articles is a great way to draw traffic to your site. Also it’s a good idea to post articles for search engine rankings. Search Engines see this as a one way link to your website and you will be rewarded for it.
  

 

• Free Article Submitter Software

• Free Directory Submitter Software

• Marketing on Myspace.com - Contrary to what some people think about the safety of myspace, it is a great way for you to market yourself and your business. It is a great tool for you to network with others that share the same interest as you do. Myspace has fundamentals like online groups and forums targeted toward specific categories. There you can join those groups and meet other individuals who are looking for what you have to offer as well as share ideas with other people who are successful in the area of network marketing. Myspace is also a great place for you to blog as mentioned earlier.

 

• Marketing using video blog web technology. - Video blogging is the same concept as blogging except you are video taping yourself verbally speaking your message. It’s very helpful, if not the most helpful tool, because it gives your audience the face to face advantage that they would get if they were in the same room talking to you. It is also my understanding that people join people not companies. There are sites where you can market yourself and your business that are key in helping you to be successful. One site that is well known is www.youtube.com is a great place for you to video blog.

 

There are many other ways for you to market your business opportunity and gather prospects that are looking for what you have to offer. I would like to add that I am not bashing the outside marketing ideas. It is a great way in addition to online marketing to achieve the level of marketing that you would like to achieve. I’m simply elaborating on the fact that there are some people who have a struggle with putting out flyers and walking up to people in the mall and pitching your presentation.

 

If this sounds like you then I would like to encourage you and enlighten you. There are more ways of marketing your opportunity than just approaching your warm market and approaching people on the streets. Explore and study ways of marketing online through google and other search engines. There you will find results and ideas that suit you in discovering your niche in online marketing.

To Your Success,

 

Jarrod Clark