All Entries Tagged With: "success in 10 steps"
The Power of Personal Branding For Entrepreneurs
"People don’t join companies. People join people" are the illustrious words of Michael Dlouhy, founder of Mentoring for Free, an organization that provides entrepreneur ideas for entrepreneurs in the network marketing industry by teaching them the right way to approach their prospects. I agree whole heartedly with these words.
Network Marketing, or Multi-level Marketing, is among one of the highest trends in the work-at-home industry. Network Marketing allows entrepreneurs to earn an impressive income by building an organization of people. Through network marketing entrepreneurs not only earn income through building an organization of like-minded individuals, but they have the opportunity to promote and sell products for various companies in an effort to be compensated for royalties on the services of those products.
| No matter how impressive the compensation plan, it is all about who is giving the presentation… |
Unfortunately, many individuals who are being recruited into companies are being told to sell, sell, sell & recruit, recruit, recruit. Without any prior experience in sales or recruiting, it has become frustrating for newcomers in this industry because of a lack of training. Granted, many companies do provide their organization with a game plan of how to recruit and sale by getting everyone on the weekly conference calls and telling them to make a list of their closest friends and family, give them the sales pitch and "close the sell."
Many of the top notch gurus in the network marketing industry live by the sell, sell, sell & recruit, recruit, recruit rule. Their is such a thing as personal branding or building personal relationships with prospects. The first thing that prospects look for when joining a network marketing company is who is doing the presentation. The prospects will query upon this seemingly insignificant but very substancial question. Which leads back to the first statement in this article:
People don’t companies. People Join People
No matter how impressive the compensation plan, it is all about who is giving the presentation. The compensation plan falls a few points down the list of things that prospects are looking for when joining you. And while the numbers can be very intriguing, the compensation plan is not the ultimate concern. When you first pick up the phone and get acquainted with the prospects, they are subliminally pondering questions such as: Is this someone I like? Can I count on this person? Can I trust this person? Can this person help me to be successful?
Many times network marketing companies will tell all of the newcomers to 3 way their prospects in with the upline due to the lack of experience on the newcomer’s behalf. This is not such a good idea. It has been said that much of the deciding factor for the prospect joining you is your ability to answer their questions personally.
Avenues of Personal Branding
I make mention of MySpace quite a bit in my blogs because I see Myspace as a great way to market yourself. I personally use MySpace and I get a great response from people inquiring about what I do. Often enough, the people I have encountered on MySpace are already in a business and are trying to sell me on something or they are hungry for something and they are looking for tips and ideas on how to become an entrepreneur, which was my inspiration for starting this blog.
Many times I will just ask them personal questions, inquire about their background, or ask what it is they are looking to do in an attempt to determine what to recommend. Ultimately, MySpace is a great networking avenue to communicate with other like minded individuals and build long lasting relationships.
Online blogging is a great resource for putting out information for readers to view what you have to say, but it is also a great avenue for building relationships with your audience. By placing quality content on your site and staying consistent and publishing blogs at least 2-3 per week, you will gain an audience to your blog which will in turn gain you exposure to more prospects looking for something that you have to offer.
Personally I don’t offer my business opportunity on this blog site. I choose to focus solely on publishing quality, helpful content to entrepreneurs who are looking to take their business to another level. In fact, I can’t count the number of responses I get from people who visit my blog site expecting to get a sales pitch or be sold on something. The very response I get is "Why don’t you make mention of your MLM company at all on your blog?" People are literally surprised that I don’t mention a company, a product or a compensation plan of any sort.
I must admit, I do use some form of monetization on my blog but it is very minimum, and my blog content is not centered around those products. I do want to stress that the purpose of my blog site is not to sell individuals on a company but to provide useful information and tools for entrepreneurs.
Remember focusing on building long lasting relationships in your organization is a must. For more tips on how to succeed in your network marketing venue visit JarrodClark.SuccessIn10Steps.com and download the free e-book Success In 10 Steps by Michael Dlouhy.
To Your Success,
Jarrod Clark
411 on personality types
I have come across many helpful tools that have helped me in business building. One of the many tools that have changed my life is when I came across Mentoring For Free. Mentoring For Free, or MFF, is an organization founded by Michael Dlouhy, that helps entrepreneurs to be successful. In MFF we teach people how to think not what to think and that they are perfect just as they are, they do not have to change who they are to be successful. I have learned a lot about myself and dealing with other people from this program. One of the things that I have learned is that everyone fits in 1 of 4 category personality types. In M.F.F we have a color system that we use to easily identify these personality types. If you are familiar with the 4 personality types, you may recognize them as Phlegmatic, Sanguine, Melancholy and Choleric. In MFF, we use a system of colors to relate to the 4 personality types. Our system is as follows:
- Phlegmatic = Yellow
- Sanguine = Blue
- Melancholy = Green
- Choleric = Red
Every person is described as being either open and indirect (yellow), open and direct (blue), self-contained and indirect (green), or self-contained and direct (red).
Yellows
Open and indirect means that you are open with discussing your feelings with others but you don’t find it easy telling others exactly what you want from them. When you ask a yellow a question they will answer it openly and indirectly. For instance, if you ask a yellow how was your day? A yellow might enthusiastically say something simple like, “My day was pretty good!” Their answers are usually short and they answer the question straight and to the point. They usually do not disclose more information than what is needed. We describe this type personality as the yellow or phlegmatic type personality and they make up 35% of the population. The yellows are the nurturers in our society. They are usually the teachers, nurses and counselors. They are giving and caring. They give more time for others then they do themselves. They are the best listeners and the best friends. When dealing with a yellow as a client, ask them about their family. They will love it if you tell them how your child played soccer from the age he was 5 all the way until they were in college.You may want to mention such things as team work and team building with a yellow, they love to discuss topics about working together as a team. Don’t talk to them about money, not at first, because a yellow doesn’t want to be sold, instead just focus on building a great relationship with the yellow.
Blues
Open and direct means that you are comfortable discussing your feelings with others and you have no problem telling other people exactly what you want from them. A blue displays these character traits.When a question is asked to a blue, “How was your day?” a blue might say something like, “Oh yeah, it was great! I went shopping and I took my children out to the play ground. Oh and by the way my nephew is getting married next month …” and on and on and on. A blue answers the question openly and keeps going on and on, divulging more information than what was asked, henceforth they are very direct. With a blue you usually have to stop them to ask another question. The blues make up 15% of the population. They are the salesman, they love to sale. They love to have fun. If it’s not fun, then the blue is not there. They are the risk takers.They are the bun gee jumpers, the race car drivers and they are always on the go. When talking to a blue about your business talk about how much fun it would be to make money with you. Describe how fun your product is. Anything that is fun grabs the blues attention. Don’t discuss too much money with a blue, rather stick with such topics of fun and excitement as it relates to your business. If you do discuss money with a blue, give a brief synopsis of your compensation plan but keep it simple. When talking to a blue talk fast and loud. Talk faster than they are talking, they will love it!
Greens
Self-Contained and indirect means that you have a hard time expressing your feelings with others and you don’t usually tell others what you want from them. These characteristics are that of a green type personality. When a green is asked the same question as the yellow and the blue, the may say something in a somewhat mellow, blunt manner tone such as: “It was cool, didn’t do nothing much.” Meanwhile they will sit there and analyze in their mind why are you asking them how their day was. They may wonder what are you really getting at. Greens are analytical, they are very organized and they love data, data, data….and then some more data. They are perfectionists and they think they are smart in a sense of they think they know the answer to every question. The greens are our professors, our arithmeticians and our scientist. They make up 35% of the population. When talking to a green lower your voice tone and talk slower. If you come to a green talking fast and loud as if they were a blue, the green will shut you out and immediately think that you are trying to sell them something. Greens do not like to be sold, they like to analyze the data and figure it out for themselves. When talking to a green it would be good to send them a few web sites as overview. Tell them that this is preliminary data for what they need to know to be in business with you. Discuss the entire compensation plan with the green. Talk money, money, and more money until the green is blue in the face. They love numbers and data.
Reds
Self-Contained and direct means that you don’t usually express your feelings and you have no problems telling others what you want. The reds exemplify these character traits. When asking a red the same question above, the red will not tell you at all how their day went. If they do tell you it will be a short, to the point answer and immediately the red will, in return, take control of the conversation. The red will have the guts to ask you “Why do you need to know how my day went, that has nothing to do with what we are discussing.” The red will want to get right down to the business. They do not like chit chat. The reds make up 15% of the population. The reds are our leaders, our attorneys and our managers. They do the hiring and the firing. They are demanding and they love to be in control. When doing business with a red do not think that you are going to advise them of anything. The red’s motto is, It’s My Way or The Highway. When talking to a red let them do the business their way. Talk about money with the red just as you would with the green except, only talk big amounts of money with the red and keep it simple. When talking to a red do not give them more information then they need to know, they don’t like it.
It is possible to determine what type personality the person has within just a few seconds of talking to them. The key is to listen to the person when they are talking. Knowing the information contained in this blog helps us to effectively determine what the person needs and wants. It’s important to note that red is the only one of the 4 colors that actually likes to be sold. Statistics show that 92% of the population does not like to be sold. So when talking to your prospects keep in mind what you’re listening for when conversing with them. You want to determine if they are open or self-contained. Once you determine that, you will then want to determine whether they are direct or indirect. For more in depth information on the colors go to JarrodClark.SuccessIn10Steps.com and download the free Ebook, “Success In 10 Steps.”
God bless,
Jarrod
It’s not your fault if you’ve failed at Network Marketing
I’ve had the pleasure of studying Network Marketing secrets and acquiring knowledge that most network Marketer’s who’ve just started, like myself, don’t know. I’ve been network marketing now for 2 years and I consider myself new due to the fact that I haven’t been consistent. I’ve been with a few companies and I’ve done it all just about. I’ve made my list of family and friends, i’ve put flyer’s out, i’ve done word of mouth, i’ve purchased leads and i’ve even put ads in the newspapers. I’ve got some people in but not enough to be a pro. Although, I realize it takes some time and practice. I’ve always wondered if there was just something that I didn’t know. I’ve always wondered if there was some secret that the pro’s knew that I didn’t know. I was the type of person who was afraid to pick up the phone and call the prospects because of the tension level you get from them due to their skeptism about your business. Although, the system was in place with my company, phone scripts for instance, it didn’t seem to work for me when I first started.
It wasn’t until recently that I was doing some studying online and I discovered a wonderful mentoring program, Mentoring for Free. It’s a free program that was founded by Michael Dlouhy that provides a free ebook entitled "Success In 10 Steps." This outstanding ebook goes into great details about the right way to go about network marketing. It teaches you that network marketing is not a sales business it’s a relationships & people business. It goes into great detail about how people don’t join companies, people join people. If when you talk to people and they feel like you care about them with no agenda or you can help them to be successful and they feel that they can trust you, then they will want to join you. It teaches that about 92% of the population don’t like pushy aggressive sales people. So the good thing about those of you who say to yourself "… well i’m not sure if network marketing is for me because i’m not good at saling…" then I say to you GREAT! Thats okay! If you are great at building long lasting relationships with people and following up with them, then that’s what is key to network marketing.
It is not your fault if you have been failing at network marketing in the past. Many people who sponsor people tell them to make a long list of their family and friends. I have learned that it’s not a good idea to talk to your family and friends. It is best to look for your "target marget," people who are actually looking for what you have to offer. Many people who get into network marketing have sponsors who will tell them, that they have to change… they will often say you have to be exciting and the excitement will sale your prospects. So these are some of the reason’s why people are failing because they are approaching friend’s and family or prospects with a sales pitch. I do believe it’s a good idea to build relationship’s, especially with your cold-market, because I can’t stress it enough, people join people not companies! I have learned that when you call your prospects the first thing they look for is who is doing the presentation. They look to see is this someone who I like or is this someone who I can trust to help me to be successful.
So in conclusion I want to let you know that it is not your fault if you have not been successful in network marketing. Although, it is important to have a great company that is stable and gives you great potential to earn a generous income, it all comes down to YOU! If you take out the time to figure out what people like and what makes them tick and you give them what they want and need, then you will be a monster in network marketing. To find out more about how to build better relationships with your propects go to: jarrodclark.successin10steps.com and download the free ebook "Success In 10 Steps." There’s nothing in it for me just the comfort and assurance of knowing that i’ve helped someone who may be struggling in network marketing.
