Tips to Improve Your Search Engine Rankings

Step 1: Find the best keyword to better suit your page. Take some time to think about the general idea or topic for your page. Perhaps if your page is about weight loss, go to google and search weight loss. After researching weight loss through google, brainstorm to come up with a more specific keyword. For instance instead of weight loss, which is a general topic, try weight loss products, or weight loss suggestions. Whatever keyword you determine is best suitable for what you are marketing, is the keyword you will want to focus on.

Step 2: Shoot for proper keyword density. You will want to title your page based on your keyword. If your keyword is weight loss products then you will want to title your page weight loss products. Make your page header weight loss products. You will want to bold, underline or italicize your keyword throughout the body of the page. The idea here is to place your keyword evenly throughout the page so that when the search engines go to view your page, they will pick up on your keyword and give your page a higher ranking based on this. However keep in mind, do not over place your keyword as this will hurt your page and the search engines will view this as spam.

Step 3: Get other high authority websites to link to you. The best way to go about getting a high quality ranking to your page is what is called “proper offpage optimization.” Offpage optimization is what other websites are linking to your site. Search Engines view this as the most important optimization factor because it gives your site authority and credibility. The idea here is that when a search engine reads your site and it sees many other sites linking to yours, the search engine will interpret this as meaning that your site is important. The more authority sites linking to your website, the better ranking you will get. The key is to remember quality not quantity. Focus on getting websites with a PR5 ranking or more linking to your site. Also focus on sites that have the same main idea or keyword as yours. The best way to get other, “high authority” sites to link to yours is to do a google search on your chosen keyword and contact the owners of the top listed websites in that listing. Tell them that you are possibly seeking out link partners for your site and let them know that you think they will be a good fit for your visitors. Ask them if they wouldn’t mind linking to your site while you link to theirs in return. This has been a proven method to boost your rankings by as much as 900 points.